11/02/2011
Kinder Surprise is a magical cult brand for millions of children throughout the world.
During the years, each Country has developed its regional brand in its own unique way. Because of these differences, dystonias and lack of a shared up-to-date treatment of the brand emerged.
After having designed several projects for the whole Kinder eggs category, ARC'S has been called to develop the transliteration and the creative supervision of the Russian logo of Kinder Surprise.
A revamped, more childish and contemporary magic tone is now surrounding the brand, bringing back the brand identity to its powerful storytelling attitude.
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Kinder Surprise Russia
Kinder Surprise is a magical cult brand for millions of children throughout the world.
During the years, each Country has developed its regional brand in its own unique way. Because of these differences, dystonias and lack of a shared up-to-date treatment of the brand emerged.
After having designed several projects for the whole Kinder eggs category, ARC'S has been called to develop the transliteration and the creative supervision of the Russian logo of Kinder Surprise.
A revamped, more childish and contemporary magic tone is now surrounding the brand, bringing back the brand identity to its powerful storytelling attitude.
TOP